Makeup recommendations gain share and praise
Makeup recommendations rose from 9% of posts in the A to 18% in the B, with its mean climbing from 6.1 to 7.4.
Live exampleA live example: a real brand we track weekly, from real posts. Read-only; every chart, pin and post works like your own report.Live example, read-only
SephoraPublic
Aug 15 to Nov 13, 2026 · weekly buckets · Scored on TikTok, X, Instagram and Reddit ·English, Spanish, Portuguese · refresh · Industry: Beauty and personal carefrom the posts
What the conversation says about Sephora
Aug 15 to Nov 13, 2026 · 1,554 posts · TikTok, X, Instagram and RedditMakeup recommendations gain share and praise
Makeup recommendations rose from 9% of posts in the A to 18% in the B, with its mean climbing from 6.1 to 7.4.
Sephora's overall sentiment rose from 6.0 to 7.0, with makeup recommendations, hauls and shopping trips, and rewards and discounts growing while complaints shrank sharply as a share of posts.
3 KEY FINDINGSPositive signal Concern Positive signal
Written by our analysis modelStore and retail presence loses conversation share
Store and retail presence posts fell from 28% of posts in the A to 15% in the B, even as their mean rose from 5.6 to 6.8.
Complaints shrink to a small share of posts
Complaints fell from 24% of posts in the A to 4% in the B.
SENTIMENT
PositiveObserved +1.0✓ Confirmed
Aug 15 to Nov 13, 2026 · 1,554 posts · ± 0.1Weekly sentiment Select a block or a week to see its posts
Sentiment out of 10 · axis zoomed to 5.0 to 8.0, not the whole 0 to 10 scale
Aug 15 to Aug 16, 2 days, partial · 6.9 · 21 posts · a week the verdict counts
Analysis version why1.4.9 · ab177ab6
Receipt
About 51,937 found · 1,699 analyzed, sampled evenly per week on X, TikTok and Instagram, all posts elsewhere · 1,565 eligible (relevant, in English, Spanish and Portuguese, not spam).
- X: 86 from the database search, 0 from live search.
- Instagram: 81 from the database search, 0 from live search.
Exclusions giveaway, "promo code" and "Sephora baby name" were sent with the search, so posts containing them were not fetched. 0 posts containing them were still dropped after the fetch.
6questions per post
32 sto first numbers
2.0 minto the full report
Shares of posts (topics, platforms, A → B shares, measured parts) are of the 1,565 eligible posts. Sentiment, intents and Tracking use the 1,554 with a sentiment; the other 11 are deal and coupon posts, which carry no feeling or intent. Plus or minus is the 95 percent interval.
Run this for your brand
One report for $5. If a run fails, the report is returned.
Sentiment 6.4 out of 10.