More people are posting about Sephora shopping hauls, and they remain upbeat about it.
Brand sentiment. See what people really, really think of your brand.
Discover what people praise, criticize and keep asking about. Every number opens the original posts behind it.
Explore Sephora’s report →Some customers report unresolved issues with Sephora's rewards and discount programs.
Makeup recommendation content is growing and people rate it well.
What's in a report
- 01
Understand sentiment
Every post is labeled for sentiment, topic, intent and confidence, so you see what people love, what frustrates them and what they keep asking.Sephora · share of posts by intentPraise24.6%Recommendation18.0%Complaint13.8%Purchase intent12.1%Churn intent6.0%Question6.0% - 02
Detect changes
When the score moves, the report pins the week and names what drove it, with the posts behind it.OpenAI · weekly sentiment, the biggest movesASentiment fell 1.0 points Sep 7, 20261 post about everyday use cases on X · 46 negative posts that week · 35 complaint postsBSentiment rose 1.1 points Oct 26, 202634 posts about pricing and value on X · 103 positive posts that week · 23 praise posts - 03
Compare and measure impact
Up to 4 brands side by side on one scale, with each one's share of voice. Campaigns against baseline, with an impact report to print as PDF.Two live examples on one scale, weeklySephora6.1OpenAI5.0mean for the range - 04
Why the numbers hold up
An AI chat gives you an opinion. Senti counts the posts, shows the margin of error and links every number to its sources.
Every number links to its postsClick a point, a topic or a count and the posts behind it open, with their labels.Methodology →A receipt shows what was counted and what was droppedFound, analyzed, sampled and excluded, on every report.Methodology →People review the labelsAnswer the same questions the model did on a sample, and your answers replace its labels.Methodology →Enterprise listening tools need a sales call and a yearly contract. Senti is $5, and a full report takes a median 6.8 min.
RECEIPTSephora · Aug 7 to Nov 5, 2026Posts foundabout 51,937Analyzed, sampled evenly per week1,692Relevant, in the brand's languages, not spam1,569Questions per post6Score, 0 to 106.1To first numbers, median of recent reports0.7 minTo the full report, median of recent reports6.8 minEvery report carries its own receipt.
Live examples
Free and read-only. Real brands, the same report you get.Company decisions remain the biggest, lowest-rated topic
Company decisions and controversies account for 27% of posts with a mean of 3.8, the lowest of any major topic.
Open the OpenAI report, free ↗One report, three readers
The same report, read three ways.
Know what moved your sentiment, and which posts moved it.
Run a report before a launch, a raise or a board meeting: social listening across X, Instagram, Reddit and TikTok, and every number opens the posts behind it.
Analyze your brand →Hauls and shopping posts grow and stay positive
See what Senti found about Sephora →Run every client's brands from one account, under your name.
Brand monitoring for every client: track client brands daily, give each client a read-only login, and send exports with your logo instead of ours.
See Agency pricing →5 tracked brands refreshed daily, grouped by client. Up to 10 client logins. Live-mode days for launch weeks, added as you need them.
Show a sponsor what your post did for their brand.
Paste the link of a sponsored post. Senti reports its reach and what the comments say.
See creator posts on Pro →One report, or a brand that stays watched.
Start with one report to answer a question. Track when you need to know the moment something moves.
Answer one question about a brand
Answer one question about a brand
Know when something moves
Try one report. If you subscribe, the $5 comes back.
Buy Starter, then subscribe within 14 days: $5 comes off your first yearly invoice, automatically. Choosing monthly? The launch price (25% off for 3 months) applies instead, since it saves more. One discount per checkout.
- DAY 0Buy Starter, $5Run one full report on any brand. It stays yours.
- WITHIN 14 DAYSSubscribe to Pro or AgencyYour first subscription. While the launch offer runs, the $5 applies to yearly plans.
- FIRST INVOICE$5 off, automaticallyNothing to enter at checkout. Applies once, to your first subscription.
Everything in a report
31 features in three groups. Open a group for the detail; the plan table is on Plan table on Pricing.
Understand the conversationWhat people say about a brand, why the score moved, and the posts behind every number.EVERY PLAN · 17 features
Track what changesBrands re-measured on a schedule, alerts when they move, and campaigns measured against baseline.PRO · AGENCY · 7 features
Run intelligence for clientsLive coverage during launches, your brand on the output, and a login for each client.AGENCY · 7 features
Pricing
Compare every feature →Starter
One brand, once$5onceOne-time. No subscription.REPORTS1 report · valid 365 days · unused reports refundable for 14 daysTRACKED BRANDSNot includedCAMPAIGNS AND ALERTSNot includedCREATOR POSTSNot includedEXPORTS AND COMPARISONCompare up to 4 brands · share of voiceAGENCYNot includedLAUNCH PRICENot includedPack
A few brands or competitors$19once$3.80 a report. One-time.REPORTS5 reports · valid 365 days · unused reports refundable for 14 daysTRACKED BRANDSNot includedCAMPAIGNS AND ALERTSNot includedCREATOR POSTSNot includedEXPORTS AND COMPARISONCompare up to 4 brands · share of voiceAGENCYNot includedLAUNCH PRICENot includedPro (most popular)
For brand teams tracking a few brandsRegular price $29Launch offer price $21.75a monthFor your first 3 months, then $29 a month. Or $290 a year.Launch price until December 31REPORTS6 reports a monthTRACKED BRANDS3, refreshed weeklyCAMPAIGNS AND ALERTSCampaigns and alerts · campaign impact reportCREATOR POSTS3 a monthEXPORTS AND COMPARISONCSV and print export · compare up to 4 brands · share of voiceAGENCYNot includedLAUNCH PRICE$21.75 a month for 3 months, monthly billing, new subscribers. Ends December 31, 2026.Agency
For agencies running reports for clientsRegular price $79Launch offer price $59.25a monthFor your first 3 months, then $79 a month. Or $790 a year.Launch price until December 31REPORTS10 reports a monthTRACKED BRANDS5, refreshed dailyCAMPAIGNS AND ALERTSCampaigns and alerts · campaign impact report · live pulseCREATOR POSTS5 a monthEXPORTS AND COMPARISONCSV and print export · compare up to 4 brands · share of voiceAGENCYAPI and webhooks · white label · 3 teammates · up to 10 read-only client logins · brand groupsLAUNCH PRICE$59.25 a month for 3 months, monthly billing, new subscribers. Ends December 31, 2026.
Bought Starter? Your first Pro or Agency subscription within 14 days gets one discount: the launch price on monthly, $5 off on yearly. How the $5 off works
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Need more? Add only what you need.
Chosen before payment, or added from Account at any time. Recurring add-ons bill on your plan's interval: monthly with a monthly plan, yearly with a yearly plan.
Questions
Where do the posts come from?
Public posts in English, Spanish, Portuguese, Chinese, German, Arabic, Dutch and Swedish on X, Instagram, Reddit and TikTok that match your brand name and keyword rules, from up to the last 3 months. Each post shows its country when the post or its author's profile gives one.
How is sentiment scored?
The sentiment analysis is done post by post: each post is labeled on a 5-step scale, plus topic, intent and confidence. The score is the average on 0 to 10. The methodology page covers the details.
What if my brand name is also a common word?
You add keywords and exclusion terms when you add the brand. Change them later and the report follows: a removed keyword removes the posts only it matched, without using a report.
What happens if a run fails?
If a run fails, a platform returns nothing, or a finished report has fewer than 200 relevant posts, its report is returned to your balance automatically. Low data results stay visible, marked low data.
Can I check the labels?
Yes. Review a sample of posts and answer the same questions the model did, before you see its answer. You see how often you agree, and your answers replace the model's labels in your reports.
Can I share a report?
Yes. Reports are private. Share on a report chooses who can open every report of its brand: Private: only you and your team; Anyone with the link: this brand's reports, including future refreshes; or Anyone, and listed in search engines. Shared links are read-only, and Private makes the brand's links stop working at once.
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