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Brand sentiment. See what people really, really think of your brand.

Discover what people praise, criticize and keep asking about. Every number opens the original posts behind it.

Explore Sephora’s report →
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From public posts on
  • X
  • Instagram
  • Reddit
  • TikTok
Sephora · Live exampleAug 7 to Nov 5, 2026 · 1,560 postsTikTok, X, Reddit and Instagram
Sephora: Hauls and shopping posts grow and stay positive More people are posting about Sephora shopping hauls, and they remain upbeat about it. Sephora sentiment rose from 5.3 to 6.8, with growing mentions of hauls, makeup recommendations and shopping trips alongside persistent rewards and retail complaints.
SENTIMENT
5.36.8Confirmed by our significance test
6.1 / 10Positive
4.04.55.05.56.06.57.07.5Aug 3Aug 31Sep 28Oct 26A5.3B6.8Week of Aug 3: 4.6 / 10Week of Aug 10: 5.5 / 10Week of Aug 17: 6.7 / 10Week of Aug 24: 6.1 / 10Week of Aug 31: 6.0 / 10Week of Sep 7: 6.1 / 10Week of Sep 14: 6.5 / 10Week of Sep 21: 6.6 / 10Week of Sep 28: 6.9 / 10Week of Oct 5: 6.8 / 10Week of Oct 12: 6.5 / 10Week of Oct 19: 6.0 / 10Week of Oct 26: 6.0 / 10
4.04.55.05.56.06.57.07.5Aug 3Sep 14Oct 26A5.3B6.8Week of Aug 3: 4.6 / 10Week of Aug 10: 5.5 / 10Week of Aug 17: 6.7 / 10Week of Aug 24: 6.1 / 10Week of Aug 31: 6.0 / 10Week of Sep 7: 6.1 / 10Week of Sep 14: 6.5 / 10Week of Sep 21: 6.6 / 10Week of Sep 28: 6.9 / 10Week of Oct 5: 6.8 / 10Week of Oct 12: 6.5 / 10Week of Oct 19: 6.0 / 10Week of Oct 26: 6.0 / 10
3 KEY FINDINGS
3 KEY FINDINGS
See what Senti found about Sephora →

What's in a report

  1. 01

    Understand sentiment

    Every post is labeled for sentiment, topic, intent and confidence, so you see what people love, what frustrates them and what they keep asking.
    Sephora · share of posts by intent
    Praise24.6%
    Recommendation18.0%
    Complaint13.8%
    Purchase intent12.1%
    Churn intent6.0%
    Question6.0%
  2. 02

    Detect changes

    When the score moves, the report pins the week and names what drove it, with the posts behind it.
    OpenAI · weekly sentiment, the biggest moves
    4.55.05.56.0Aug 10Sep 21Nov 2AB
    A
    Sentiment fell 1.0 points Sep 7, 2026
    1 post about everyday use cases on X · 46 negative posts that week · 35 complaint posts
    B
    Sentiment rose 1.1 points Oct 26, 2026
    34 posts about pricing and value on X · 103 positive posts that week · 23 praise posts
  3. 03

    Compare and measure impact

    Up to 4 brands side by side on one scale, with each one's share of voice. Campaigns against baseline, with an impact report to print as PDF.
    Two live examples on one scale, weekly
    5.06.07.0Aug 3Sep 14Nov 2
    Sephora6.1OpenAI5.0mean for the range
  4. 04

    Why the numbers hold up

    RECEIPTSephora · Aug 7 to Nov 5, 2026
    Posts foundabout 51,937
    Analyzed, sampled evenly per week1,692
    Relevant, in the brand's languages, not spam1,569
    Questions per post6
    Score, 0 to 106.1
    To first numbers, median of recent reports0.7 min
    To the full report, median of recent reports6.8 min
    Every report carries its own receipt.

Live examples

Free and read-only. Real brands, the same report you get.
OpenAIBrand sentiment · ai tools agentsAug 10 to Nov 8, 2026 · 1,460 posts

Company decisions remain the biggest, lowest-rated topic

Company decisions and controversies account for 27% of posts with a mean of 3.8, the lowest of any major topic.

Open the OpenAI report, free ↗
Score by platform
0 to 10, with the 95 percent interval
X
5.0 ±0.1500,000 found · 1,195 analyzed · 69% of posts
Reddit
4.6 ±0.332,017 found · 275 analyzed · 16% of posts
TikTok
4.7 ±0.53,985 found · 116 analyzed · 7% of posts
Instagram
5.0 ±0.46,402 found · 147 analyzed · 8% of posts
4.05.57.0
What people discuss
Posts per topic in this range
Company decisions and controversies367
Agents and automation221
Safety and restrictions169
Other159
Model quality and reliability146
Pricing and value126
Coding and developer tools105
Everyday use cases50

One report, three readers

The same report, read three ways.

01 · BRANDS

Know what moved your sentiment, and which posts moved it.

Run a report before a launch, a raise or a board meeting: social listening across X, Instagram, Reddit and TikTok, and every number opens the posts behind it.

Analyze your brand →
LIVE EXAMPLE · SEPHORA

Hauls and shopping posts grow and stay positive

See what Senti found about Sephora →
02 · AGENCIES

Run every client's brands from one account, under your name.

Brand monitoring for every client: track client brands daily, give each client a read-only login, and send exports with your logo instead of ours.

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ON AGENCY

5 tracked brands refreshed daily, grouped by client. Up to 10 client logins. Live-mode days for launch weeks, added as you need them.

03 · CREATORS

Show a sponsor what your post did for their brand.

Paste the link of a sponsored post. Senti reports its reach and what the comments say.

See creator posts on Pro →

One report, or a brand that stays watched.

Start with one report to answer a question. Track when you need to know the moment something moves.

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Answer one question about a brand

See where sentiment stands over the last 3 months, and what moved it
Check how people talk about you and your competitors before a raise or a launch
Hand over a read-only link that shows the posts behind it
Analyze your brand →
One report
$5 once · Pack of 5 $19

Answer one question about a brand

See where sentiment stands over the last 3 months, and what moved it
Check how people talk about you and your competitors before a raise or a launch
Hand over a read-only link that shows the posts behind it
Analyze your brand →
Tracking · Pro and Agency
Pro and Agency, from $21.75/month

Know when something moves

Your brands re-measured every week on Pro, every day on Agency
Alerts by email or Slack when the score moves
Campaigns against baseline, with an impact report to print as PDF
On Agency: client logins, your logo on exports, and the API
Compare Pro and Agency →Launch price for 3 months, until December 31, 2026. Then $29 and $79.
YOUR $5 COUNTS TOWARD A PLAN

Try one report. If you subscribe, the $5 comes back.

Buy Starter, then subscribe within 14 days: $5 comes off your first yearly invoice, automatically. Choosing monthly? The launch price (25% off for 3 months) applies instead, since it saves more. One discount per checkout.

  1. DAY 0
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    Run one full report on any brand. It stays yours.
  2. WITHIN 14 DAYS
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ONE DISCOUNT PER CHECKOUTUntil December 31, 2026, monthly Pro and Agency plans get the launch offer instead of the $5 off. The $5 off applies to yearly plans.
Monthly planLAUNCH OFFER APPLIES
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The $5 off is not added on top.
Yearly plan$5 OFF APPLIES
Pro$285 first year, then $290
Agency$785 first year, then $790
No launch offer on yearly plans.

Everything in a report

31 features in three groups. Open a group for the detail; the plan table is on Plan table on Pricing.

Understand the conversationWhat people say about a brand, why the score moved, and the posts behind every number.EVERY PLAN · 17 features
Set up a brand and see sample posts before paying
Before you pay, you see how many posts we found and sample posts that match your rules
Full report with evidence
Every number opens the posts behind it, with their labels.
Change explanations
What changed, what the posts show with the evidence behind each finding, why it matters and what to look into next.
Topics by week
One row per topic of the brand, one cell per week, colored by how people feel about each topic.
Tracker with significance
Mean sentiment, brand love, purchase intent, churn and complaints, now against before, with sample sizes and significance.
Receipts
Posts found, posts labeled and questions per post on every report.
Questions people asked
Each report lists the questions your audience asked, ready to answer.
Languages and countries
English, Spanish, Portuguese, Chinese, German, Arabic, Dutch and Swedish: each brand picks its languages, and every post shows its country when it is known.
Ask a question
Ask a question about a brand, product, public figure or topic and get a measured answer from public posts, with the posts behind it; a question uses 1 report.
Comparison and discovery questions
Ask which of two names posts favor, or what people complain about, and get counts by platform and by week with the posts behind them; a question uses 1 report.
Share a question by link
Share a question's answer read-only by link, with a preview image; a question stays private until you share it.
Posts explorer
Every label is visible and can be checked.
Top voices
Top voices name who drives the conversation.
Share read-only links
See how a launch landed, and show the posts behind it to whoever asks.
Compare brands
Up to 4 brands side by side, on one scale.
Share of voice
Compared brands come with each one's share of voice.
Live examples
Start with the free live examples.
Track what changesBrands re-measured on a schedule, alerts when they move, and campaigns measured against baseline.PRO · AGENCY · 7 features
Tracking
Tracked brands and their campaigns update weekly on Pro and daily on Agency.
Alerts
Alerts when something moves, such as a sentiment drop or a rise in complaints.
Alerts to Slack
Alerts by email or Slack.
Campaigns
Campaigns against baseline, with an impact report to print as PDF.
Campaign impact report
After a campaign, hand over its impact report: before and during, with intervals and the explanation, printed to PDF.
Creator posts
Creator posts: paste a sponsored post's link and see its reach and what the comments say.
CSV and print export
On Pro and Agency, every report exports as CSV and prints to PDF.
Run intelligence for clientsLive coverage during launches, your brand on the output, and a login for each client.AGENCY · 7 features
Live pulse
A live pulse of X between the scheduled updates.
Campaign war room
Live-mode days for one brand, bought as an add-on, that update X every 15 minutes while a campaign runs.
API and webhooks
Reports and posts through the API, and webhooks when a report is ready or an alert fires.
White label
Your company's name and logo replace ours on exports and client logins.
Team
Invite your team.
Client logins
Give each client a login to their reports.
Brand groups
Group brands by client.
  • Starter

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    CREATOR POSTS
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    EXPORTS AND COMPARISON
    Compare up to 4 brands · share of voice
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    REPORTS
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    TRACKED BRANDS
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    CAMPAIGNS AND ALERTS
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    CREATOR POSTS
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    EXPORTS AND COMPARISON
    Compare up to 4 brands · share of voice
    AGENCY
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  • Pro (most popular)

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    For your first 3 months, then $29 a month. Or $290 a year.Launch price until December 31
    REPORTS
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    TRACKED BRANDS
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    CAMPAIGNS AND ALERTS
    Campaigns and alerts · campaign impact report
    CREATOR POSTS
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    EXPORTS AND COMPARISON
    CSV and print export · compare up to 4 brands · share of voice
    AGENCY
    Not included
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  • Agency

    For agencies running reports for clients
    Regular price $79Launch offer price $59.25a month
    For your first 3 months, then $79 a month. Or $790 a year.Launch price until December 31
    REPORTS
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    TRACKED BRANDS
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    CAMPAIGNS AND ALERTS
    Campaigns and alerts · campaign impact report · live pulse
    CREATOR POSTS
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    EXPORTS AND COMPARISON
    CSV and print export · compare up to 4 brands · share of voice
    AGENCY
    API and webhooks · white label · 3 teammates · up to 10 read-only client logins · brand groups
    LAUNCH PRICE
    $59.25 a month for 3 months, monthly billing, new subscribers. Ends December 31, 2026.
Compare every feature →

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FORADD-ONPRICEBILLINGPROAGENCYLIMITS
REPORTS5 reports$19 for 5$19 for 5One-time · Pro and AgencyYesYesValid 365 days. Used after the month's reports.
TRACKINGExtra tracked brand, updated weekly$5 a month or $50 a year$5 a month or $50 a yearRecurring · ProYesNot availableUp to 50 per subscription. Raises your limit at once.
TRACKINGExtra tracked brand, updated daily$12 a month or $120 a year$12 a month or $120 a yearRecurring · AgencyNot availableYesUp to 50 per subscription. Raises your limit at once.
CAMPAIGNS5 creator posts$9 for 5$9 for 5One-time · Pro and AgencyYesYesUsed within 365 days. Each post followed up to 30 days.
CAMPAIGNSLive-mode day for one brand$9 once$9 onceOne-time · AgencyNot availableYesOne brand for one day. Kept 365 days. Up to 50 per purchase.
TEAM AND CLIENTSTeam seat$10 a month or $100 a year$10 a month or $100 a yearRecurring · AgencyNot availableYesOn top of the 3 teammates included. Up to 50 per subscription.
TEAM AND CLIENTSClient loginsIncludedIncludedIncluded · AgencyNot availableYesUp to 10, read-only, limited to the brands you assign.

Questions

Where do the posts come from?

Public posts in English, Spanish, Portuguese, Chinese, German, Arabic, Dutch and Swedish on X, Instagram, Reddit and TikTok that match your brand name and keyword rules, from up to the last 3 months. Each post shows its country when the post or its author's profile gives one.

How is sentiment scored?

The sentiment analysis is done post by post: each post is labeled on a 5-step scale, plus topic, intent and confidence. The score is the average on 0 to 10. The methodology page covers the details.

What if my brand name is also a common word?

You add keywords and exclusion terms when you add the brand. Change them later and the report follows: a removed keyword removes the posts only it matched, without using a report.

What happens if a run fails?

If a run fails, a platform returns nothing, or a finished report has fewer than 200 relevant posts, its report is returned to your balance automatically. Low data results stay visible, marked low data.

Can I check the labels?

Yes. Review a sample of posts and answer the same questions the model did, before you see its answer. You see how often you agree, and your answers replace the model's labels in your reports.

Can I share a report?

Yes. Reports are private. Share on a report chooses who can open every report of its brand: Private: only you and your team; Anyone with the link: this brand's reports, including future refreshes; or Anyone, and listed in search engines. Shared links are read-only, and Private makes the brand's links stop working at once.

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