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SephoraPublic

Aug 15 to Nov 13, 2026 · weekly buckets · Scored on TikTok, X, Instagram and Reddit ·English, Spanish, Portuguese · refresh · Industry: Beauty and personal carefrom the posts

Topics

11 topics · share of 1,565 eligible posts

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Biggest increase and decrease are observed changes in share from A (Aug 24 to Sep 6) to B (Nov 2 to Nov 13), not tested.

#TOPICSHARE OF POSTS051015202530%POSTSMEANSHARE A → B
Aug 24 to Sep 6 → Nov 2 to Nov 13

1Makeup recommendations3317.19% → 18%

2Hauls and shopping trips2757.317% → 22%

3Store and retail presence2705.928% → 15%

4Other1875.512% → 13%

5Gifted and sponsored content1676.98% → 6%

6Rewards and discounts1246.810% → 16%

7Skincare picks1026.55% → 5%

8Working at Sephora355.72% → 1%

9K-beauty at Sephora317.51% → 2%

10Online orders and delivery214.34% → 2%

11Valkyries wnba post35.80% → 0%

12General mentions195.85% → 1%

Topics by week

14 weekly buckets. * A week cut by the range shows its days. Select a cell for its posts.

	Aug 15–16*	Aug 17	Aug 24	Aug 31	Sep 7	Sep 14	Sep 21	Sep 28	Oct 5	Oct 12	Oct 19	Oct 26	Nov 2	Nov 9–13*	POSTS
Makeup recommendations															331
Hauls and shopping trips															275
Store and retail presence															270
Other															187
Gifted and sponsored content															167
Rewards and discounts															124
Skincare picks															102
Working at Sephora															35
K-beauty at Sephora															31
Online orders and delivery															21
Valkyries wnba post															3
General mentions															19

Sentiment mix

Share of posts per week

very positivepositiveneutralnegativevery negative

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