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SephoraPublic
Aug 15 to Nov 13, 2026 · weekly buckets · Scored on TikTok, X, Instagram and Reddit ·English, Spanish, Portuguese · refresh · Industry: Beauty and personal carefrom the posts
Brand health
Aug 15 to Nov 13, 2026Comparisons with the previous 90 days start Feb 10, 2027, when stored history covers both periods.
Shares are of the 1,554 posts with a sentiment in this period; the mean is of the same posts.
Overallmean sentiment, 0 to 10NOW95% INTERVAL · SCALE 0 TO 100510POSTS
Brand perceptionpraise and recommendationNOW95% INTERVAL · SCALE 0 TO 50%0%25%50%POSTS
Commercial intentposts classified as buying or leaving, not measured purchasesNOW95% INTERVAL · SCALE 0 TO 50%0%25%50%POSTS
Frictioncomplaints and the topics they lead withNOW95% INTERVAL · SCALE 0 TO 50%0%25%50%POSTS
Industry benchmark
5 Beauty and personal care brands, last 90 daysMean sentiment6.4median 6.450th percentile
Brand love (praise plus recommendation)41.6%median 45.5%10th percentile
Recommendation rate20.3%median 17.3%70th percentile
Purchase intent13.9%median 6.5%90th percentile
Churn intent1.0%median 0.2%70th, lower is better
Complaint rate15.4%median 13.8%70th, lower is better
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Sentiment 6.4 out of 10.