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DAZN customer sentiment

DAZN, the first 3 vs last 3 weeks (a historical comparison): no confirmed change. First 3 weeks, Aug 10 to Aug 30 (159 posts, 5.0), vs last 3 weeks, Oct 19 to Nov 4 (187 posts, 5.1): +0.1 points out of 10, not confirmed by our significance test. Latest week (Nov 2 to Nov 4, 3 days, partial): 6.0, 34 posts, as of Nov 4, 2026. The first 3 vs last 3 weeks is not a confirmed change, so it is not split into platform mix and changes within platforms. That is not evidence that sentiment held steady. Full range average: 5.2 out of 10 (Aug 6 to Nov 4, 2026), 824 posts with a sentiment.

996 public posts analyzed from Aug 6, 2026 to Nov 4, 2026, report finished Nov 4, 2026.

What changed

No confirmed change from Jul 29 to Oct 27: these are the narratives the posts show across the range, with no significance claimed.

No confirmed sentiment change for DAZN over this period, with the overall mean holding close to flat across early, middle and late parts (5.3, 5.1, 5.3); the only notable shifts are in topic mix rather than sentiment levels.

What the posts show

  1. Observation

    Boxing coverage remains the largest topic but its share of conversation is declining while platform availability posts are emerging.

    Evidence: Boxing coverage share fell from 59% to 40% to 33% across the three parts with means of 5.5, 5.1, 5.5, while platform availability rose from 4% to 14% to 18% with means of 4.3, 4.7, 4.4.

    • Rolly Romero might have the best punch sound in boxing. 😌 🎟️ Buy #RollyTeofimo NOW at DAZN.com | Aug 22 | Live on DAZN and DAZN on Prime #viral #fyp #daznboxing

    • Ben Whittaker Conor Wallace day 1: The Press Conference 🥊 Quite a lot of spice today! Excited for the fight live and exclusively on DAZN www.dazn.com/rachelrose #benwhittaker #boxing #boxingnews #daveallen #eddiehearn

    • Grand Rapids Pistons fans are suffering A lot of bars have DIRECTV and other cable networks that don’t carry scripp sports. YouTube TV doesn’t cover it in Grand Rapids Super lame to see bars not able to easily turn on a…

    Why it matters: A shrinking share of boxing-related conversation alongside growing platform access discussion suggests the public's attention may be rebalancing toward where and how DAZN content can be watched.

    What to investigate next: Look closer at the platform availability posts, especially complaints like regional access issues, to see if specific markets or sports are driving this growth.

    3 cited posts
  2. Observation

    Praise is an emerging intent category gaining share while purchase intent is a declining one, even as sentiment within each stays fairly stable.

    Evidence: Praise share moved from 6% to 18% to 19% with means of 5.9, 7.0, 6.8, while purchase intent share fell from 20% to 9% to 7% with means of 6.5, 6.6, 6.7.

    • @Russ_Gutkowski DAZN is perfect for sports

    • @Russ_Gutkowski DAZN streams have been stable during my sessions

    • Unable to make it to Victoria Road tonight? 🤔 You can watch all the action live on DAZN tonight with monthly passes starting from £19.99 📺 https://t.co/lKnOC6gKKN

    Why it matters: More praise commentary alongside less purchase-intent talk could signal a shift from promotional or transactional conversation toward satisfaction-based commentary about the service itself.

    What to investigate next: Compare the content of praise posts across platforms, particularly streaming quality comments on X, to see what is prompting this growth.

    3 cited posts
  3. Unverified hypothesis

    Complaints about subscription stacking and platform fragmentation may be tempering purchase intent even though satisfaction with streaming quality appears to be rising.

    Evidence: Purchase intent share declined from 20% to 9% to 7% while complaint share stayed persistent at 24%, 24%, 24%, and posts like the Sportsnet+ comment describe frustration with paying for multiple services on top of DAZN.

    • @twildish Right?! I already have Prime but now this is Sportsnet+ which is on top of that. I’m already paying for DAZN as well for football and of course, have Netflix, Disney, Apple etc. It’s absolutely unreal. I’m not…

    • @WarwickRagg @Foxtel @NFL @FOXTEL_Help Yep. I received no help from the helpline either. DAZN actually owns Foxtel now, I do hope if I have issues in the future, their service will be better. But for now, I’m happy…

    Why it matters: If cost and access complexity are discouraging purchase conversations, this could affect subscriber growth even without an overall sentiment decline.

    What to investigate next: Review complaint posts tagged subscription_plans and platform_availability together to assess whether cost-stacking concerns are a recurring theme.

    2 cited posts

Measured parts of the change

Narratives across the range

  • Praise · emerging: 6% / 18% / 19% of posts; mean 5.9 / 7.0 / 6.8; 129 posts, Jul 29 to Oct 27
  • Platform availability posts · emerging: 4% / 14% / 18% of posts; mean 4.3 / 4.7 / 4.4; 92 posts, Jul 29 to Oct 27
  • Boxing coverage posts · declining: 59% / 40% / 33% of posts; mean 5.5 / 5.1 / 5.5; 393 posts, Jul 29 to Oct 27
  • Purchase intent · declining: 20% / 9% / 7% of posts; mean 6.5 / 6.6 / 6.7; 161 posts, Jul 31 to Oct 26
  • Posts on X · persistent: 95% / 97% / 96% of posts; mean 5.2 / 5.1 / 5.3; 557 posts, Jul 30 to Oct 27
  • Neutral mentions · persistent: 28% / 29% / 29% of posts; mean 5.7 / 5.9 / 5.3; 201 posts, Jul 29 to Oct 27
  • Complaints · persistent: 24% / 24% / 24% of posts; mean 3.3 / 2.2 / 3.1; 154 posts, Jul 30 to Oct 27
  • Recommendations · persistent: 14% / 10% / 14% of posts; mean 6.2 / 6.3 / 6.9; 124 posts, Jul 29 to Oct 27

Analysis of 2026-11-01 by our analysis model over the measured figures; every number and cited post is checked. Version why1.1.1 · 009feac9. Written for an earlier report of this brand on 2026-11-01: no newer analysis since.

What people are saying

A few relevant public posts from the report

  • TikTokOct 30, 2026positive

    【My second handshake with Cucurella!】 #サッカーだったらDAZN @DAZN Japan | スポーツ! だったらDAZN

  • TikTokSep 20, 2026positive

    IT’S OVER! Isaac "Pitbull" Cruz lands a devastating left hand to knock out Nestor Bravo! 🚨🇲🇽💥 #PitbullBravo | Live NOW on DAZN

  • InstagramSep 25, 2026positive

    ONLY ONE THING LEFT TO DO! TILL vs ROMERO tomorrow night on DAZN! #BKFC94 Darren Till vs. Yoel Romero THIS SATURDAY | BUY NOW at DAZN.com/BKFC 👊🔥

  • TikTokOct 26, 2026very positive

    Kylian Mbappe is in the building! 🇫🇷😎 Watch the Ballon d’Or LIVE and FREE on DAZN in more than 200 countries around the world 🌍 #ballondor

  • TikTokOct 27, 2026very positive

    【Olise!!! thank you so much!!】 #サッカーだったらDAZN @DAZN Japan | スポーツ! だったらDAZN

  • TikTokOct 26, 2026positive

    Cold as you like 🥶 Watch the Ballon d’Or LIVE and FREE on DAZN in more than 200 countries around the world 🌍 #ballondor

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