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SephoraPublic

Aug 7 to Nov 5, 2026 · weekly buckets · Scored on TikTok, X, Instagram and Reddit ·English, Spanish, Portuguese · refresh · Industry: Beauty and personal carefrom the posts

Platforms

Coverage per platform, with a score where there are enough posts
PLATFORMFOUNDANALYZEDSHARE OF POSTS95% INTERVAL · SCALE 0 TO 10COVERAGE
Where the posts came fromA (Aug 7 to Aug 16)B (Sep 28 to Oct 11)
Share of the posts analyzed, A (Aug 7 to Aug 16) → B (Sep 28 to Oct 11), from the verdict's platform check
TikTok21% → 46%
X73% → 43%
Instagram3% → 7%
Reddit2% → 4%

Intent

Share of the 1,560 posts with a sentiment, and change in points from A (Aug 7 to Aug 16) to B (Sep 28 to Oct 11)
INTENT0%25%50%SHARE95%
Brand love praise plus recommendation42.5%± 3.1 pts

Countries

Country known for 3% of posts (41 of 1,569)
filter
Not enough location data

A country breakdown needs a known country for at least 20% of posts and at least 50 posts.

Languages

English, Spanish, Portuguese. Posts in other languages are dropped before labeling.

6.0% of posts are questions: here is what people asked

Asked in the last 7 days, by topic, most engaged first

Hauls and shopping trips1

  • speaking of sephora what’s everyone buying in the sephora sale I have a long list 😭🕊️

    XOct 30Open

Rewards and discounts3

  • Sephora Benefit Brow Bar Birthday Redemption (Sydney) Has anybody recently had their brows done at the Benefit Brow Bars in Sephora? I did a search in the sub and the results were all from years ago and mostly said that the services were better when Benefit was at Myer and the Sephora based eyebrow tech's were not good. Wondering if anyone might have any updated feedback? If you're happy with your service, do you have a recommended tech in Sydney? Particularly interested if you've had the free birthday service, I'm a tad concerned that even if the services have generally improved, the freebies might still be sub-par

    RedditNov 1Open

  • @Sephora why is my code not working?

    XOct 30Open

  • Would anyone be so mind as to share their sephora Rouge code with me ? #sephorasale

    XOct 30Open

Store and retail presence3

  • Sephora Blacktown store opening Super curious to hear from anyone who attended the Sephora Blacktown store opening. Was it worth it? How were the freebies? I’m waiting on Hurstville to open up, but it’s been bordered up for months.

    RedditOct 29Open

  • Rhode in Sephora, Genève I want to buy some rhode products in Genève, which sephora branch has the brand rhode?

    RedditOct 30Open

  • @The_Rockyyy3 Wait Sephora and Wayfair in the mix too? That's a lot of retail surface area for one AI shopping layer ser

    XOct 30Open

Other1

  • Now why they got Seth Rogen doing Sephora ads https://t.co/ZtqOWN9XGE

    XOct 29Open

General mentions1

  • Who tf said boycott sephora 😭😭

    XOct 30Open

Top voices

Authors with the most engagement on posts about Sephora in this range; its own accounts are left out
AuthorPostsEngagementSentimentPosts link
@rarebeautyon Instagram18601,1250 neg · 0 neutral · 18 posSee posts
@magnetique.ofcon Instagram1141,2570 neg · 0 neutral · 1 posSee posts
@allierossson TikTok9130,7450 neg · 1 neutral · 8 posSee posts
@sharnaburgesson TikTok186,5820 neg · 0 neutral · 1 posSee posts
@danessamyricksbeautyon TikTok264,7100 neg · 0 neutral · 2 posSee posts
@jacquii.comon TikTok155,4720 neg · 0 neutral · 1 posSee posts
@j.arevalo13on TikTok144,8820 neg · 0 neutral · 1 posSee posts
@emmilllyyon TikTok135,2400 neg · 0 neutral · 1 posSee posts
@cesarloveshatesetcon TikTok1034,9470 neg · 2 neutral · 8 posSee posts
@isascholddon TikTok130,8730 neg · 0 neutral · 1 posSee posts
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Sentiment 6.1 out of 10.