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SephoraPublic

Aug 7 to Nov 5, 2026 · weekly buckets · Scored on TikTok, X, Instagram and Reddit ·English, Spanish, Portuguese · refresh · Industry: Beauty and personal carefrom the posts

Brand health

Aug 7 to Nov 5, 2026

Comparisons with the previous 90 days start Feb 2, 2027, when stored history covers both periods.

Shares are of the 1,560 posts with a sentiment in this period; the mean is of the same posts.

Overallmean sentiment, 0 to 10NOW95% INTERVAL · SCALE 0 TO 100510POSTS
Brand perceptionpraise and recommendationNOW95% INTERVAL · SCALE 0 TO 50%0%25%50%POSTS
Commercial intentposts classified as buying or leaving, not measured purchasesNOW95% INTERVAL · SCALE 0 TO 50%0%25%50%POSTS
Frictioncomplaints and the topics they lead withNOW95% INTERVAL · SCALE 0 TO 50%0%25%50%POSTS

Industry benchmark

The benchmark shows once 5 stored Beauty and personal care brands cover the last 90 days (now 4).

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Sentiment 6.1 out of 10.