Hauls and shopping posts grow and stay positive
More people are posting about Sephora shopping hauls, and they remain upbeat about it.
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SephoraPublic
Aug 7 to Nov 5, 2026 · weekly buckets · Scored on TikTok, X, Instagram and Reddit ·English, Spanish, Portuguese · refresh · Industry: Beauty and personal carefrom the posts
What the conversation says about Sephora
Aug 7 to Nov 5, 2026 · 1,560 posts · TikTok, X, Instagram and RedditHauls and shopping posts grow and stay positive
More people are posting about Sephora shopping hauls, and they remain upbeat about it.
Sephora sentiment rose from 5.3 to 6.8, with growing mentions of hauls, makeup recommendations and shopping trips alongside persistent rewards and retail complaints.
3 KEY FINDINGSPositive signal Concern Positive signal
Written by our analysis modelRewards and discounts complaint lingers
Some customers report unresolved issues with Sephora's rewards and discount programs.
Makeup recommendations expand with high scores
Makeup recommendation content is growing and people rate it well.
SENTIMENT
PositiveObserved +1.5✓ Confirmed
Aug 7 to Nov 5, 2026 · 1,560 posts · ± 0.2Weekly sentiment Select a block or a week to see its posts
Sentiment out of 10 · axis zoomed to 4.0 to 8.0, not the whole 0 to 10 scale
Aug 7 to Aug 9, 3 days, partial · 4.6 · 91 posts · counted in A
Analysis version why1.3.5 · 25678f3a
Receipt
About 51,937 found · 1,692 analyzed, sampled evenly per week · 1,569 eligible (relevant, in English, Spanish and Portuguese, not spam).
- X: 100 from the database search, 0 from live search.
- Instagram: 100 from the database search, 10 from live search (5 not in the database search).
Exclusions giveaway, "promo code" and "Sephora baby name" were sent with the search, so posts containing them were not fetched. 0 posts containing them were still dropped after the fetch.
6questions per post
16 sto first numbers
1.7 minto the full report
Shares of posts (topics, platforms, A → B shares, measured parts) are of the 1,569 eligible posts. Sentiment, intents and Tracking use the 1,560 with a sentiment; the other 9 are deal and coupon posts, which carry no feeling or intent. Plus or minus is the 95 percent interval.
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Sentiment 6.1 out of 10.