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SephoraPublic

Aug 7 to Nov 5, 2026 · weekly buckets · Scored on TikTok, X, Instagram and Reddit ·English, Spanish, Portuguese · refresh · Industry: Beauty and personal carefrom the posts

Topics

11 topics · share of 1,569 eligible posts

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Biggest increase and decrease are observed changes in share from A (Aug 7 to Aug 16) to B (Sep 28 to Oct 11), not tested.

#TOPICSHARE OF POSTS051015202530%POSTSMEANSHARE A → B
Aug 7 to Aug 16 → Sep 28 to Oct 11

1Store and retail presence3296.239% → 35%

2Makeup recommendations3157.111% → 17%

3Hauls and shopping trips2247.16% → 14%

4Other1915.310% → 11%

5Gifted and sponsored content1757.05% → 6%

6Rewards and discounts976.82% → 2%

7Skincare picks926.62% → 6%

8Working at Sephora425.83% → 1%

9K-beauty at Sephora327.61% → 5%

10Online orders and delivery214.51% → 2%

11Valkyries wnba post35.90% → 0%

12General mentions482.320% → 2%

Topics by week

14 weekly buckets. * A week cut by the range shows its days. Select a cell for its posts.

	Aug 7–9*	Aug 10	Aug 17	Aug 24	Aug 31	Sep 7	Sep 14	Sep 21	Sep 28	Oct 5	Oct 12	Oct 19	Oct 26	Nov 2–5*	POSTS
Store and retail presence															329
Makeup recommendations															315
Hauls and shopping trips															224
Other															191
Gifted and sponsored content															175
Rewards and discounts															97
Skincare picks															92
Working at Sephora															42
K-beauty at Sephora															32
Online orders and delivery															21
Valkyries wnba post															3
General mentions															48

Sentiment mix

Share of posts per week

very positivepositiveneutralnegativevery negative

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